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Title Element

Boost your search rankings with properly structured titles.

Overview

The <title> element defines your page’s title, which appears in browser tabs and search results. It’s a vital SEO component, helping search engines understand and display your content accurately. 

Detailed Explanation

What is the <title> element?

The <title> tag is an HTML element that:

  • Appears in the <head> section of your webpage.

  • Displays on browser tabs and search engine result pages (SERPs).

Why It Matters for SEO?

Search engines prioritize the <title> tag to understand the content of your webpage. Missing, duplicated, or poorly written titles can negatively impact your SEO performance. Crawlers will look for this element and use it to display your page in search results.

Scoring criteria

  • Missing or Generic Title (-10 points): It is essential to include a meaningful and relevant <title> element that accurately reflects your page's content. Failure to do so results in a score deduction of -10 points.
  • Truncated Title in SERPs (-5 points): If the title displayed in Search Engine Results Pages (SERPs) is too long and gets truncated, it may negatively affect user engagement. A score deduction of -5 points is applied for this issue.
  • Perfect Title (+5 points): Crafting a well-optimized and concise title that effectively represents your page's content is rewarded with a score increase of +5 points.

A correctly implemented <title> tag looks like this:

Example implementation:

<title>Samsung Television Sale - My Commerce</title>

Optimal implementation:

<html lang="en">
    <head>
        <meta charset="UTF-8">
        <title>Samsung Television Sale - My Commerce</title>
    </head>
    <body>
    ...
    </body>
</html>

Best Practices

To ensure the optimal presentation and SEO performance of your page, it's recommended to follow these best practices:

  • Nesting in the <head> Element: Always place the <title> element within the <head> section of your HTML document. 

  • Language and Character Set: As a best practice, set the language of your page using the attribute and define the character set encoding with <meta charset="UTF-8">. Then, set the <title> element right after these declarations for the most SEO-friendly configuration.

Common Pitfalls / Tips

  • Avoid empty or generic titles: Titles like "Home" or "Untitled" can harm SEO performance.

  • Watch out for truncation: Longer titles may get cut off in SERPs, reducing their effectiveness.

  • Duplicate titles: Each page should have a unique title tag to prevent confusion for search engines

By following these guidelines for the Title element, you can improve your webpage's SEO score and enhance its visibility in search results.

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